Get These Jobs With an Advertising Degree

If you’re thinking about what you can do with a degree in advertising, here’s a list of possible jobs for individuals with an advertising degree:

Creative Director

Average base pay: $120,000 per year A creative director manages the design and creation of print and digital publications, as part of an organization’s branding efforts. They direct a team of other creative professionals to create visuals for advert campaigns, events, etc. Creative directors are responsible for approving artwork and designs, creating campaign style guides, and managing creative projects including budgets, deadlines, and revisions.

Learn more: 14 Perfect Jobs for Creatives

Art Director

Average base pay: $71,750 per year Similar to a creative director, an art director manages the artistic and aesthetic vision of a visual project. In advertising, they set the visual tone for a campaign. Art directors usually report to creative directors and are more hands-on with the execution of the creative director’s ideas. Outside advertising, art directors work in film and television, publishing, and other industries.

Program Manager

Average base pay: $58,804 per year A program manager coordinates various programs for an organization. They are not directly involved in projects, unlike project managers — both have different responsibilities. Program managers do not work on individual programs, but rather, but they ensure that all an organization’s programs are aligned with the business’ goals and objectives. Their duties include managing long-term goals, evaluating the merits, risks, and strengths of each program, and collaborating with all stakeholders.

Sales Representative

Average base pay: $55,000 per year A sales representative is responsible for building a client base and selling a company’s services and products. In the advertising industry, sales representatives sell advert space in print media or in digital publications. They are the primary point of contact for an advertising agency’s clients. Their duties cover finding new sales prospects, making the sales pitch, negotiating, and closing the sale.

Marketing Manager

Average base pay: $65,834 per year A marketing manager oversees the marketing of a product or service. Their job entails creating and implementing marketing strategies to drive sales and adoption and increase company revenue. Marketing managers run campaigns and adverts on various platforms, so an advertising degree can be useful to them. They collaborate with other departments such as sales, design, and product. Learn more: Top Jobs for Marketers

Retail Buyer

Average base pay: $57,263 per year A retail buyer selects and purchases the items that go on sale at a retail outlet. They work across many industries including fashion, food and drinks, FMCGs, and more. Retail buyers focus on a particular product area and perform a range of duties including monitoring sales margins, managing inventory, negotiating contracts, and making sales forecasts. They work closely with sales and marketing teams.

Brand Manager

Average base pay: $89,823 per year A brand manager create strategies to promote a brand and positively influence their public image. They oversee social medical content, product development, and corporate communication. Brand managers may work on several brands at a marketing agency, or may be hired by an organization directly to promote their brand.

Digital Account Manager

Average base pay: $62,263 per year A digital account manager implements a company’s strategy on digital platforms to expand their digital presence. Their responsibilities include overseeing the client’s digital accounts on social media platforms and websites, creating and implementing email marketing campaigns, and tracking and analyzing all digital metrics. Digital account managers have a good understanding of advertising and marketing.

Business Developer

Average base pay: $68,376 per year A business developer identifies and pursues new business opportunities for their organization. They research market trends, collect data about the company’s performance, and develop ideas for new product lines and expansions. Advertising majors would make good business developers due to their great sales and marketing skills — business development requires a good deal of advertising to attract new clients and reach new markets.

Marketing Consultant

Average base pay: $65,834 per year A marketing consultant is hired by a business to create, implement, and manage marketing strategies. In some cases, they’re hired by marketing agencies and outsourced to several different brands. Their responsibilities include creating a comprehensive marketing plan, identifying the tone most suitable for the brand’s target market, and reviewing the results of previous marketing campaigns. Marketing consultants can specialize in areas such as online marketing, social media marketing, or television marketing.

Copywriter

Average base pay: $58,465 per year A copywriter writes the script or the “copy” for an advertising campaign. They produce content for video campaigns or social media, interpret creative briefs, and collaborate with design, marketing, and other creative departments. Apart from writing and advertising skill, Copywriters need to ensure that their content is consistent with the brand’s voice and overall message.

Content Manager

Average base pay: $56,779 per year A content manager is responsible for the upload and management of an organization’s website. They perform research, create digital content, update the pages in the website’s content management system (CMS), and manage discussion posts. It’s the content manager’s responsibility to ensure that the website has up-to-date information. They also optimize content using SEO and advertising best practices. In some cases, content managers also need basic knowledge of HTML.

Event Coordinator

Average base pay: $42,012 per year An event coordinator is responsible for the planning and execution of every aspect of an event. They may specialize in coordinating personal or family events, or in managing large events such as workshops, conferences, and conventions for corporations. An event coordinator selects the venue, contracts and coordinates vendors for things like food and decor, creates an event budget, and handles access control — all based on the client’s vision and requirements.

Digital Marketer

Average base pay: $47,917 per year A digital marketer creates and implements digital marketing strategies. They handle an organization’s digital channels such as websites, social media accounts, blogs, and online ad accounts. Their responsibilities include identifying market trends, improving performance metrics across digital channels, and analyzing performance data to refine inputs in future campaigns. Learn more: How to Become a Self-Made Expert in Digital Marketing

Public Relations Specialist

Average base pay: $51,813 per year A public relations specialist helps an organization maintain a positive public image. Their responsibilities including crafting messaging such as press releases and other media announcements, maintaining an organization’s corporate identity, and evaluating marketing and advertising campaigns to ensure that they align with the organization’s public image.

Media Director

Average base pay: $99,773 per year A media director directs and implements marketing strategies across a wide range of media platforms include print, online, and television. They are responsible for building working relationships with the relevant media influencers, monitoring ad campaigns, and deciding what media outlets to use during a promotion.

Market Research Manager

Average base pay: $83,667 per year A market research manager spearheads an organization’s market research efforts. They create and implement research methodology, analyze the data gathered, and present results to other departments in the organization such as sales, design, engineering, and management. Market research managers help teams decide what they want their product or service to achieve and gather information about the relevant market segments.

Editorial Photographer

Average base pay: $30,367 per year An editorial photographer is responsible for the photos that are featured along with an essay, article, or other long form piece. They aim to take photos that help tell a story. Editorial photographers may work with fashion houses, newspapers, magazines, or publishing companies. They are responsible for creating mood boards for photo shoots and choosing shoot locations and settings.

Film and Video Editor

Average base pay: $53,891 per year Film editors edit and prepare video clips in a certain sequence to tell a story. They typically work in the film and media industry, but can also work on video advertising campaigns for tv or social media. Some of a film editor’s job duties include reviewing the script to understand the vision and story concept, reviewing film footage and editing in line with the vision, and visiting shoot locations. The film editor works with other creatives such as sound editors, animators, and cinematographers.

Graphic Designer

Average base pay: $45,677 per year Graphic designers translate design ideas into visual concepts for print or online platforms. Their designs are implemented on flyers, posters, cards, logos, product packaging, webpages, and merchandise. A graphic designer can create their works manually or using computer software tools. They decide on fonts and colors, making iterations to their designs, and incorporate different visual elements into their designs such as photographs, brand logos, illustrations, and copy. Explore some of these career options and make good use of your advertising degree. If you’re looking for a new job, Glassdoor offers excellent career advice to help you succeed, no matter the path you choose.