Prime Day Comes a Month Early

When is Amazon Prime Day?

Prime Day heats up June with expected deals on electronics, beauty supplies, clothing and basically anything else you can think of.

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Edited by other Updated May 26, 2026 This just in. Amazon Prime Day moves back to June (from July) for 2026. Official dates are TBD, but you can likely expect a multiday event with discounts on products in many categories.

When was the last Amazon Prime Day?

The last Amazon Prime Day was July 8-11, 2025, a lengthy 96-hour event. We had ideas for how to shop Prime Day on a budget.

When was the last Prime Big Deal Days?

October Prime Day, officially called Prime Big Deal Days was Oct. 7-8, 2025. We bought some things, skipped others. We took a break before Black Friday.

What is Prime Day?

Born in 2015, Prime Day is a sale holiday that Amazon totally made up. It’s a limited-time summer sale just for Amazon Prime members. Over 10 years later, Prime Day stands alongside Black Friday and Cyber Monday as a go-to shopping event for good buys across the board. Past installments included price cuts on everything from Echo devices to tea tree shampoo. The first October version of Prime Day happened in 2022. It was called the Prime Early Access sale. Now known as Prime Big Deal Days, it’s become Amazon’s holiday sale before the holiday sales. Prime Big Deals Days tends to features deals on gift-worthy categories including toys, electronics, travel gear and clothing.

Amazon also has a Big Spring Sale in March, but that one is open to all shoppers, but billed as even better for Prime members. Prime Big Deals Days tends to features deals on gift-worthy categories including toys, electronics, travel gear and clothing.

Amazon also has a Prime Big Deals Days tends to features deals on gift-worthy categories including toys, electronics, travel gear and clothing.

Amazon also has a

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What do you need to do?

To shop Prime Day and Prime Big Deal Days deals, you need to be a Prime member. Amazon Prime costs $139 per year or $14.99 per month. New Prime members get a 30-day free trial before paying. With a Prime for Young Adults (formerly Prime Student) membership, eligible college students and people ages 18 to 24 pay $69 per year or $7.49 per month after a 6-month trial. Some recipients of government assistance may also be eligible for a discounted rate. And keep your options open. Amazon’s events trigger competing sales from other retailers such as Target, Walmart, Best Buy and others. So, go ahead ... shop around. Explore more on About the author Tindall Tommy Tindall is a lead writer and content strategist covering how to make money — and how to keep it. He’s recorded and written about his experience testing popular gig jobs like driving for Uber, delivering with DoorDash and full-service shopping for Instacart. He loves making an extra buck, but laments the hours of awkward silence he endured as an Uber driver (never again). Cool kids might call him a content creator because he makes YouTube videos for the NerdWallet channel and app, but he himself is no longer very cool. Ask him about budgeting apps — he's tried most of them, but still prefers a good ole Google sheet to track spending. Then be sure to smash that “like” and “subscribe” button. Before NerdWallet, Tommy held decidedly more boring jobs at Fannie Mae and Booz Allen Hamilton. Today, he feels super privileged to write for you, the consumer. Published in When was the last Amazon Prime Day? When was the last Prime Big Deal Days? What is Prime Day? What do you need to do? Average Monthly Expenses by Category 6 of the Best Cash-Back Apps Savings Goal Calculator 9 Browser Extensions for Easily Finding Coupons What to Buy (and Skip) in June 2026 By Tommy Tindall, Lisa Mulka 13 Ways to Find the Best Deals Online By Lauren Schwahn, Elizabeth Ayoola Return Policy Guide: What to Know and Which Stores Stand Out By Lauren Schwahn, Lisa Mulka 6 of the Best Cash-Back Apps By Tommy Tindall, Lisa Mulka, Hal M. Bundrick, CFP® How to Build a Holiday Budget That Works Every Year By Amanda Barroso When is Black Friday? Here’s What You Need to Know Before You Shop By Amanda Barroso