567-555-0103 | tamikajordan@email.com | Atlanta, GA May 9, 2023 Shoestring Games Dear Hiring Manager, I'm excited to apply for the position of Product Manager at Shoestring Games. With over five years of experience as the Lead Marketing Analyst for Beyond Learning, I'm ready to use my expertise in product development and marketing strategy to inspire and guide a team of talented individuals. I admire Shoestring Games' commitment to innovation and your brand's strong connection with consumers. I'm looking to grow with a forward-thinking company like yours and hope I can make a positive impact on your organization using my skills and industry knowledge. I believe my experience in analytics and social media marketing can help me continue to grow your digital presence. After earning my MBA and interning with Visit Blue Ridge, I worked as a Marketing Strategist for Rugged Outfitters, enhancing their brand reach by initiating a partnership with two extreme sports competitions. When I moved to Beyond Learning, I created a system for documenting our lead volume through affiliate partners, analyzing which products performed best in certain markets with specific target audiences. Using this analysis, I helped oversee a new product launch based on the top-ranking items in our target market. I feel my experience and unique combination of branding and analysis expertise have prepared me for the role of Product Manager. Thank you for considering me for the position. I look forward to hearing more about this opportunity with Shoestring Games and discussing the details of my career and professional goals. Sincerely, Tamika Jordan, MBA To upload the template into Google Docs, go to File > Open > and select the correct downloaded file.
What to include in a product manager cover letter
Product managers communicate with both the marketing and engineering teams to move a product from concept to implementation. A product manager with technical experience may even become involved in the physical plans of a new item or service. Be prepared to share this kind of expertise with potential employers as you create your own document. Consider including the following items to craft an effective cover letter that gets the attention of hiring personnel:Contact information
Start your cover letter by providing relevant contact information. Use a professional email address and a phone number where you can be easily reached. Add your city and state instead of listing your entire address. Including your contact information in both your resume and your cover letter makes it easy for potential employers to reach you in multiple ways. Related: What Is Product Management: Definition, Strategy and StepsIntroduction
To begin the content of your cover letter, use a formal greeting such as "Dear Hiring Manager" or address the recipient by their first and last name. The introductory paragraph is also an opportunity for you to introduce yourself to the potential employer. This is also an appropriate place to share your excitement about applying for the job. Next, write a summary statement that gives an overview of your professional qualifications. Express why you're interested in the company and why you think your skills and experience fit the role. Related: What is a Product Manager?Education and training
Your cover letter is also a chance to prove your abilities and background to a prospective employer. Briefly share any industry certifications and training you've completed. If you are applying for an entry-level job, mention relevant courses, internships and volunteer activities related to your field of study. Use your resume to provide more details after mentioning your education and training in a cover letter. Related: Product Manager vs. Product Marketing Manager: What They Do and How They DifferWork experience
A cover letter allows you to introduce your most relevant work history to a hiring manager. Briefly discuss your work experience within the cover letter, focusing on the jobs that closely align with the position you want. Share the main responsibilities of one or two of your previous roles that match the keywords from the job description as closely as possible. Use information from your most recent positions unless you've had a gap in employment. If this is your first time applying for a management position, explain how your previous work history in marketing or product development helped prepare you for a role as a product manager. Related: How To Become a Product Manager in 6 Steps (With FAQs)Professional skills
Use your cover letter to introduce your most marketable skills to an employer. Think about the abilities that you consider your biggest strengths as they relate to your industry. This is also another way to use keywords from an employer's job description. Highlight skills that show your management capabilities. Emphasize your creative talents and general skills like communication and problem-solving, which can strengthen your qualifications as a product manager. Explain to the recipient how your qualities produce results that can strengthen their organization using a brief example from a recent role. Related: 15 Professional Skills (Plus Definition and Tips)Career goals
Consider adding a statement about your professional goals to help future employers understand your character and desire for growth. Share how your career goals match those of the organization. For example, if a potential employer values innovation, state how you want to help companies innovate products for new markets. Make it clear how the prospective job aligns with these plans and highlight how this role can help you achieve your goals. Related: Product Analyst vs. Product Manager: Duties, Education and SalaryEnding statement
End your cover letter with a persuasive statement that proves why you are the best candidate for the job. Summarize how your key qualities and job experience make you a great fit for the role. You can also share your appreciation for the values of the organization. Thank the hiring manager for their time as you close your letter. Related: 8 Product Manager Case Study Interview Questions (With Sample Answers)Tips for writing your cover letter
Your cover letter acts as an introduction and first impression to a potential employer. When you take extra time to personalize the content for each position, you're more likely to gain the attention of a hiring manager. Here are additional ideas to help you craft an effective cover letter:- Do your research. Take the time to learn about the company before you write your cover letter by visiting their website and reading reviews. Read their mission statement and any information that explains how the company relates to current employees.
- Match the job description. Use keywords from the job description within your cover letter to attract the attention of a prospective employer. Select the most relevant words that match your work history.
- Review your work. After you finish writing your cover letter, carefully reread your work to check for errors or places you can add more clarity to your words. Consider asking a professional mentor, friend or family member to proofread the document and give you constructive feedback.
- Use proper formatting. Compose your cover letter in a standard business letter format, including a multiple-paragraph structure with a formal greeting and closing. Follow any guidelines from the employer such as submitting your cover letter and resume in a single document.